Knowledge Management

Open Access Article

1 - Knowledge Translation Model From Research to Industry Case Study: Defense Industries Research Center
Yousef Naeimaei Hossein Ali Hasan pour Mahdi Moghan Jahanbakhsh Mambini Soheyl Emamian

Knowledge Translation (KT) is the meeting ground between two fundamentally different processes: research and action. It knits them with communicative relationships. Knowledge translation is a dynamic and interactive process that includes synthesis, dissemination, exchan More

Knowledge Translation (KT) is the meeting ground between two fundamentally different processes: research and action. It knits them with communicative relationships. Knowledge translation is a dynamic and interactive process that includes synthesis, dissemination, exchange and ethically sound application of knowledge to provide more effective services and products and strengthen system. This is done through a complex system of researchers and knowledge users. Knowledge translation is catalyst for knowledge cycle in knowledge to action process. Utilization of observation and decision-making appropriate with field conditions that is proposed with knowledge translation is very useful in industrial researches. This research proposes a model for knowledge translation from research to industry (case study: A Defense Industry Research Center). By extending the concept of knowledge translation several models and structures are proposed that each one has a strategy to overcome the gap between what we know and what actually happens in practice. In this research we studied some of them and try to find an appropriate model. The proposed model has seven processes: research needs assessment, input to research, research processes, primary outputs from research, making a sample for taking customers endorsement, using product and final outcome. For data collection, interviews and questionnaires were used. The population is consisting of experts, managers and Defensive Research Centers researchers who are familiar with knowledge translation issues. Manuscript profile

Open Access Article

2 - Developing Customer Knowledge Management Process Model Using Customer Relationship Management Systems
Maryam Ashoori Mona Sharif khani Mohammad Jafar Tarokh

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the cus More

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the customer relationship management. The potential of bilateral relationship between these two fields and also the critical function of knowledge management in success of customer relationship management, has attracted the attention of researchers to this matter recently. The term of “customer knowledge management” is the combination of knowledge management and customer relationship management. The customer knowledge management requires applying different approaches through considering wide variety of key variables in these fields. The considered key variables for each customer knowledge management model are different according to its model. Generally, many models have been presented for customer knowledge management, including conceptual, process and system model. In this paper, we intend to develop process model which achieved from combination of business engineering model, six business processes based on customer relationship management systems, and four aspects of knowledge management in principle business activities, namely marketing, sales and services. Manuscript profile

Open Access Article

3 - The Impact of Knowledge Management on Organizational Innovation
Hasan Dehghani

Today, organizations are in a dynamic and competitive environment and increasingly need for bolstering up their innovation capabilities by attention to valuable knowledge and power ofcreation and use of it. Knowledge management is very important in any organization, bec More

Today, organizations are in a dynamic and competitive environment and increasingly need for bolstering up their innovation capabilities by attention to valuable knowledge and power ofcreation and use of it. Knowledge management is very important in any organization, because organizational innovation does not evolve without dynamic and collaborative knowledge management. Traditional knowledge management systems have been trying to capture formal explicit knowledge management. They could not be successfull in unlocking tacit (implicit) knowledge in the minds of employees. Today, knowledge management 2.0 is based on web 2.0 with enphasis on socialization, collaboration and interaction between people. It tries to capture the largest and most valuable distributed database in any organization, implicit knowledge that is stored in the mind of employees. Each organization which is based on knowledge management 2.0 and social capital, is called an organization 2.0 (enterprise 2.0). It obliterates official controlling and hierarchical order and focuses on socialization and collaboration of mass employees for organizational innovation through social networks. This paper tries to introduce implications of web 2.0 on organizational transforming arising by creation of knowledge management 2.0 in organization 2.0. It assists managers in understanding the leverage roll of social knowledge for development of organizational innovation. Manuscript profile

Open Access Article

4 - Enhancing Efficiency and Organizational Knowledge in Assembly Lines Using Discrete-event Simulation Techniques
Moslem Fadaei Hadi Heydari Ghare Bagh Sedigh Reisi

10.7508/jstpi.2015.02.008

In today’s competitive market, companies must work closely with their customers and suppliers if they want to survive and improve their own performance and to provide a better response to market forces. In a typical supply chain, information flow is more important than More

In today’s competitive market, companies must work closely with their customers and suppliers if they want to survive and improve their own performance and to provide a better response to market forces. In a typical supply chain, information flow is more important than the other two involved flows including material flow and cash flow. It can be lead to enhance organizational knowledge. The main purpose of the research, is to identify, analyse and improve the performance of an assembly line using simulation techniques. Many factors, such as setup time, operating time, failure rate, repair rate, and production rate, can cause data to be non-stationary. Therefor, in order to analyse such complicated systems it is necessary to apply simulation techniques. The most important properties of an assembly line including bottlenecks, cycle time, buffers capacities, and the number of finished products in a given time period are investigated in the research. After data gathering, and building an appropriate simulation model, the simulation experiments were done with Enterprise Dynamic software. The simulation model is implemented and tested against real-world data and is demenostrated by a numerical example. Then, the bottlenecks and performance measures including throughput time and waiting time are identified and analysed in order to develop a new scenario in which opportunities for improvements are presented. The results show significant improvements in terms of reducing waiting time and increasing efficiencies. Manuscript profile

Open Access Article

5 - The Role of Knowledge Management on Improvement of Marketing Activities Case Study of Active Company in Medical Equipment
Peyman Akhavan Maryam dehghani

10.7508/jstpi.2015.01.004

Nowadays, Knowledge is considered as a competitive key factor in global economy. Marketing departments in each organization are the most important consumers of knowledge and generally, many effective insights in marketing are hidden in the characteristics of customers a More

Nowadays, Knowledge is considered as a competitive key factor in global economy. Marketing departments in each organization are the most important consumers of knowledge and generally, many effective insights in marketing are hidden in the characteristics of customers and their purchasing patterns. Therefore, development of knowledge management systems in businesses can improve decision making, enhance creativity, help compatibility with changes and cause the competitive advantage for businesses and marketing strategies. In this paper, using descriptive-survey method and questionnaire, applications of knowledge management in factors of marketing in Medical Equipment Company is considered. Evaluation is carried out through a random sampling. The quantity of the sample was determined by Kokaran formulation containing 98 individuals. Variables were normal according to kolmogorov-smirnov test. Therefore, community average test (t student) was used for data analysis. The result showed knowledge management has significant influence on most of factors in marketing. Therefore, due to increasing knowledge in organizations; managers should implement knowledge management in organization especially in marketing. But, there isn’t any relationship between knowledge management and pricing policy improved, market offering standardized, common product development and common strategy of business expansion. Manuscript profile

Open Access Article

6 - Development of an Assessment Model for Knowledge Management in Knowledge-based Organizations Study of University of Qom
Haniyeh Hoshmand Somayeh Mir Afzal jalal rezaeenour

Assessment of knowledge management (KM) helps knowledge-based organizations to establish their KM process effectively. So, it is necessary to define some measures to evaluate KM process of these organizations. These indicators can measure efficiency and effectiveness of More

Assessment of knowledge management (KM) helps knowledge-based organizations to establish their KM process effectively. So, it is necessary to define some measures to evaluate KM process of these organizations. These indicators can measure efficiency and effectiveness of KM process in knowledge-based organizations. The purpose of this paper development of an assessment model for KM process in knowledge-based companies. In this study, a model was developed based on four enabler factors of knowledge management including “human resources, information technology, education and culture”, and four KM sub-processes including “creating, storing, sharing and applying knowledge”. The statistical sample consists of staff and faculty members of University of Qom in which the developed model is evaluated as a case study. A descriptive-survey research method was conducted in this study based on a questionnaire. The results indicate that University of Qom has not focused enough on KM process. Also, the results of the Fridman test show that none of the studied factors and processes is in a desirable condition in the university; it has been pay less attention to “Organizational culture” and “knowledge creating”, whereas “education” and “knowledge applying” have received more attention. Manuscript profile

Open Access Article

7 - Determination and Prioritization of Barriers to Knowledge Sharing at Universities and HEIs; Case study: Imam JAVAD University College
Daruosh Pourserajian Mozhgan Soltani Aliabad Mohammad Saleh Oliua

The aim of this study is to investigate and identify the barriers to knowledge sharing at a high education institute as one of the necessary steps in implementation of the process of knowledge management at universities and HEIs. On the one hand, higher education is the More

The aim of this study is to investigate and identify the barriers to knowledge sharing at a high education institute as one of the necessary steps in implementation of the process of knowledge management at universities and HEIs. On the one hand, higher education is the base of development and the main focus of human recourses enrichment in societies, Therefore implementation of knowledge management in this field is one of the basic requirements and a powerful tool for improving knowledge-based societyS as one of the elements of country’s development vision. On the other hand, by changing the slogan “knowledge is power” to “knowledge sharing is power”, knowledge sharing and extending it in organizations, between organizations and different systems has become the main process and orientation inside organizations concerning knowledge management. Therefore creating a comprehensive vision concerning the challenges and barriers of knowledge sharing and a proper understanding of its facilitators in HEIs and universities seems necessary as a pre-requisite in reaching the goals of knowledge management in the field of higher education in the country. In this regard, 29 key factors in knowledge sharing process inside organizations in 5 main categories of human resources, organizational culture, structure, systems and technology and leadership strategies have been determined and as a case study, relationships between main factors and priority of each of the mentioned factors in 5 categories have been presented at Imam Javad University College. Manuscript profile

Open Access Article

8 - Knowledge Management Establishment In Tehran Municipality And Presenting Application Model
Ali Rabiei Zeynab Khajavi

Knowledge management is a critical success factor in today's enterprises. The efficacy of a knowledge management (KM) project depends heavily on a successful coordination of issues such as corporate culture, organizational processes, human resource management and inform More

Knowledge management is a critical success factor in today's enterprises. The efficacy of a knowledge management (KM) project depends heavily on a successful coordination of issues such as corporate culture, organizational processes, human resource management and information technology. This research has been conducted with an applied purpose and a descriptive method. Reviewing the status of indicators, structure, culture, technology, human resources, knowledge process and leadership in Tehran municipality for the establishment of knowledge management have been obtained from questionnaires through analyzing data. Then based on the highest mean encountering test(Friedman test) priorities have been classified. The statistics in this research include senior managers, middle managers, supervisors and experts of Tehran municipality which makes 1057 people all together. Among them, 285 were studied as samples. The analysis proved the appropriateness of establishing Knowledge Management in the organization. Human resources indicators, structure, knowledge processes, technology and culture are the next priorities. Manuscript profile

Open Access Article

9 - Typology of Science & Technology Parks with Knowledge Management Trend
Saeid Kharghani Mino Selseleh

Lack of integration between research and technology, and the gap between scientific ideas and goods & services, are clear facts of todays life. Developed countries have invited creative solutions to overcome such challenges. Science and Technology parks are among them, More

Lack of integration between research and technology, and the gap between scientific ideas and goods & services, are clear facts of todays life. Developed countries have invited creative solutions to overcome such challenges. Science and Technology parks are among them, which have critical roles in integrating knowledge management loops (including creation, sharing, and applying) in the cycle of knowledge management. Science and Technology parks enable the companies to apply immediately the knowledge which has been created by the knowledge workers and scientists. In this article after reviewing the knowledge management literature, Science and Technology parks typologies is under survey. The relation between this typologies and entrepreneurship and the common points among different Science and Technology Parks are the next points. The final review is about the outcomes of applying knowledge management procedure in the Science and Technology parks. Manuscript profile

Open Access Article

10 - A Survey on Success Factors of Knowledge Management within Organizations
Tahmoress Hasangholi pour Hasan Aubedi jafari Neda Khatibian

Nowadays, knowledge introduced as a valuable and strategic resource and also is an asset and is the most important variable for growing organizations and enterprises in this era. Knowledge management introduced as an important action for organizations move into internat More

Nowadays, knowledge introduced as a valuable and strategic resource and also is an asset and is the most important variable for growing organizations and enterprises in this era. Knowledge management introduced as an important action for organizations move into international competition and face with new business challenges. Therefore, aiming usage of knowledge as a strategic and competitive advantage, and so organizing knowledge management development steps in organizations requires specification of effective factors on organizations decisions in usage and optimizing knowledge management. Thus studying effective factors on knowledge management success is necessary. Identifying these factors can help organizations to requirements assessment, designing, programming, executing and implementing knowledge management projects and evaluating organization maturity level in knowledge management. This paper reviews and identifies factors and variables that affect on knowledge management successfulness in organizations, and at last identify and represent key factors and variables that affect on success of knowledge management projects. This factors that categorized with an attention to literature, showing essential and important scopes that require for successful implementation of knowledge management. Organizations can access to a stable competitive and successful advantage with specifying and emphasizing this factors and right using from their knowledge resources. Manuscript profile

Open Access Article

11 - Knowledge Management; Theories, Technologies and Approaches
Hamid Shafiuzadeh

Knowledge management as an academic discipline evolved from the thinking of experts such as Peter Drucker in the 1970s, Karl- Erik Sveiby in the late 1980s, and Nonaka and Takeuchi in the 1990s. This paper places Knowledge Management in a historical perspective, frames More

Knowledge management as an academic discipline evolved from the thinking of experts such as Peter Drucker in the 1970s, Karl- Erik Sveiby in the late 1980s, and Nonaka and Takeuchi in the 1990s. This paper places Knowledge Management in a historical perspective, frames some of the key technologies and approaches to it, and highlights some of the new opportunities within Knowledge Management. If managers ignore the importance of strategies of knowledge management, their organization will not succeed. Manuscript profile

Open Access Article

12 - An Investigation of Failure Factors Influencing Knowledge Management in Organizations
Mona Golchin pour

Knowledge Management is somehow the corporations hidden assets. This process includes creation, achievement, storing, and distribution, sharing and finally applying the knowledge. Nowadays, in the rapid international market, the success will be not achieved by tradition More

Knowledge Management is somehow the corporations hidden assets. This process includes creation, achievement, storing, and distribution, sharing and finally applying the knowledge. Nowadays, in the rapid international market, the success will be not achieved by traditional work force, investment and the land, but it will stem from work forces ideas means knowledge - the vital new source. In this paper, by a case study, we try to find out right answers to these questions; whether establishing knowledge management is always successful and what are the main causes of failing knowledge management in corporations? Manuscript profile

Open Access Article

13 - ctual Capital as the Connecting Point of the Government, University and the Industry; A Case Study of the Knowledge Balance in the University
marziyeh Baeid far

This paper focuses on the important issues of the Intellectual Capital, which plays crucial role on the predisposition and establishment of the societies and organizations based on the knowledge and at the same time it considered as the product of the society and Knowle More

This paper focuses on the important issues of the Intellectual Capital, which plays crucial role on the predisposition and establishment of the societies and organizations based on the knowledge and at the same time it considered as the product of the society and Knowledge base organizations. This capital or asset is under consideration at the society level, government, industry and university alike, and their integration constitute the countrys Intangible or Intellectual Assets. In this paper, considering the key role of the University on establishing society or organization based on the knowledge, the technology of establishing and evaluating this kind of the capital will be investigated in the University. The paper also introduces some of the peculiarities of the Knowledge Society and characteristics of Knowledge Management and Intellectual Capital. Manuscript profile

Open Access Article

14 - Ranking Factors in Successful Implementation of Knowledge Management in Knowledge Based Companies
mahbobeh Haghi Morteza rasti bozorki Hamid Mahdavi

10.7508/jstpi.2015.01.007

Knowledge management is one of the appropriate solutions to earn utility and efficiency in organizations. Procedure of increasing the role of knowledge in the management of organizations has caused the concept of knowledge management to become the heart of the organizat More

Knowledge management is one of the appropriate solutions to earn utility and efficiency in organizations. Procedure of increasing the role of knowledge in the management of organizations has caused the concept of knowledge management to become the heart of the organization's strategic policies. Accordingly, paying special attention to knowledge management and understanding the most important effective factors in its successful implementation is necessary to achieve the organization goals. Having studied various articles, in this article, 30 sub-factors in the forms of 7 main factors including leadership, organizational culture, resources and human resources, information technology, evaluation and performance measurement, strategies, processes and activities have been recognized. These factors are the effective ones in successful implementation of knowledge management in knowledge based organizations. The factors have been ranked by managers of knowledge based companies located in Isfahan Science and Technology town. According to this the priorities of main factors in the successful implementation of knowledge management have been determined in the form of resources and manpower, leadership, strategies, organizational culture, processes and activities, information technology and evaluation and performance measurement, among the effective sub-factors in successful implementation of knowledge management. Hiring qualified personnel, having the same prospect , creating appropriate space and time for brain storming and having a clear long- and short-term goals for knowledge management have the highest importance for the successful implementation of knowledge management in knowledge based organization, respectively. Manuscript profile

Open Access Article

15 - Benchmarking the Design and Implement Approaches for Knowledge Management
Mohammadreza Hamidi zadeh

To reach bright diagnosis from others, experiences and alternatives is not only the way to familiar with guidelines of future plans, but although it is a fine policy to learn from doing, processes, methods and techniques along with weaknesses and strengths coming from d More

To reach bright diagnosis from others, experiences and alternatives is not only the way to familiar with guidelines of future plans, but although it is a fine policy to learn from doing, processes, methods and techniques along with weaknesses and strengths coming from design and implement K.M. The papers objective is to show how to gather and represent K.Ms firm & how to use them for K.M.S. Different paradigms to be used to analysis K.M. based on benchmarking because utilizing them for Iranians firm is very important theme. The outlines of the paper based on strategic priorities and management commitment by survey different cases to catch fine intuition from individual K. and org.K. . K.M. principles, implement alternatives, gather, present, disseminate and measure KM, K. Environment explanation for formatting K. types and sources. The papers approaches extended on benching firms procedures about them. Manuscript profile

Open Access Article

16 - Knowledge Management,Culture, and Higher Education
Mohammadali Neumati

This article has been prepared in an attempt to introduce the reader implication of knowledge management and culture of knowledge in the process of higher education development. It consists of three parts. The first part is designed to give the reader an analytical and More

This article has been prepared in an attempt to introduce the reader implication of knowledge management and culture of knowledge in the process of higher education development. It consists of three parts. The first part is designed to give the reader an analytical and historical insight into the major challenge in knowledge management involves organizational culture of knowledge sharing.The second part, the main body of the article, devoted to explored the importance of creation, development management of this strategic and its implication at universities and higher education institutions. In the final part, the role of information technology, human resource, and methodes in the process of knowledge management will be discussed. Manuscript profile

Open Access Article

17 - Different points of view for Relation of Knowledge Management and Business Intelligence
hasan rangriz nasim afshari

10.7508/jstpi.2016.01.002

Nowadays, having the ability of foresight and decision-making is essential for any organization. Advanced and successful organizations have chosen knowledge-oriented strategy to survive in the competitive and rapidly changing environments. Handling of changes and good d More

Nowadays, having the ability of foresight and decision-making is essential for any organization. Advanced and successful organizations have chosen knowledge-oriented strategy to survive in the competitive and rapidly changing environments. Handling of changes and good decision making about them plays a central role in the future success or failure of organizations. Two important concepts that have important role in managers’ decision makings are Business Intelligence (BI) and Knowledge Management (KM). Business intelligence and knowledge management are relative concepts to each other .The relations between these concepts has not been yet offered clearly and determining the boundary of these two concepts is difficult for managers. Researchers have considered different links between them. In this paper, business intelligence and knowledge management will be defined and then different viewpoints about the type of relationship between these concepts will be expressed. In general, it is recognized that knowledge management and business intelligence both have common and same goal which is improving decision-making process and finally improving the business performance. Implementation and execution of these concepts would consider as organization's competitive advantage. However, knowledge management, including both explicit and tacit knowledge, and also considers unstructured data, while business intelligence generally focuses on explicit knowledge. Finally, concluded that, knowledge management and business intelligence should be integrated regardless of the type of relationship between them, because each has advantages and disadvantages. Manuscript profile

Open Access Article

18 - Providing a Model for Evaluating Knowledge Management Systems Using Balanced Scorecard at Pars Khodro Company
Behzad Hasani ٌRocxana Fekri

10.52547/jstpi.21036.18.71.55

20.1001.1.17355486.1401.18.71.3.6

The purpose of this research is to identify and prioritize the criteria of knowledge management systems using BSC. The research method is descriptive-survey and the type of applied developmental research is Friedman and AHP ranking tracking method. Statistical populatio More

The purpose of this research is to identify and prioritize the criteria of knowledge management systems using BSC. The research method is descriptive-survey and the type of applied developmental research is Friedman and AHP ranking tracking method. Statistical population included all experts and top managers of Pars Khodro Company (157 people) and sample size was 111 people based on Cochran formula. Data were collected using a questionnaire designed by previous studies and expert opinions. Content validity index (CVR) was used to determine the validity of the questionnaire and Cranach’s alpha coefficient of 0.728 was used to determine its reliability. Data were analyzed using SPSS and EXPERT CHOICE statistical software. The results showed that: BSC's vision is financial, customer, growth and learning and internal processes respectively. From the financial point of view, the CEO's financial knowledge is the highest and avoidance of duplication of costs is the lowest, and from the customer's perspective, the highest priority is to improve the quality of customer service and the customer's least. And change in the system is the least important of the improvements, and lastly, the internal process view has the least degree of effectiveness of the system in achieving the most desirable organizational objectives and document size. Manuscript profile

Open Access Article

19 - Localized Content Analysis Model of Four Pillars of Knowledge Management Based on Sustainable Change Approach
Tahereh TashayoieNejad Mohsen Ghadami Mohammad Taghi Ziae Bigdeli hamide reshadatjoo Maryam Khaliliaraghi

10.61186/jstpi.27259.19.74.61

20.1001.1.17355486.1402.19.74.2.8

The purpose of this study is to present a localized content analysis model of four pillars of knowledge management based on the continuous change approach. This study is the practical research in terms of orientation. The statistical population includes academic experts More

The purpose of this study is to present a localized content analysis model of four pillars of knowledge management based on the continuous change approach. This study is the practical research in terms of orientation. The statistical population includes academic experts and theoretical experts. Theoretical experts include university professors who are knowledgeable in the field of knowledge management. Experimental experts also include managers with more than 15 years of experience in the Export Development Bank. Non-probabilistic and purposeful methods have been used for sampling. The sampling process continued and finally 11 experts participated in this stage. Using qualitative analysis of grounded theory, a number of concepts of extraction and coding of indicators were performed. Following the research process and its quantitative part, by performing the fuzzy Delphi technique in 3 rounds, the criteria obtained from the qualitative analysis of the research were screened and validated. Then, ISM method was used to identify the relationships of the localized model of the four pillars of knowledge management based on the continuous change approach and to reflect the internal relationships between the criteria. Based on data analysis in the structural-interpretive modeling section, knowledge management (WM) is first level or dependent. The variables of organizational leadership (OL), organizational culture (OC), organizational technology (OT), organizational learning (LO) are the second level. The variable of continuous change (CC) is the third level. Finally, the variables of personal competence (SC), mental patterns (MP), shared vision (SV), team learning (TL), systemic thinking (ST) are in the fourth level. Manuscript profile

Open Access Article

20 - Examining the role of influencing factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry
Mohammad bashokouh Iman Ghasemi hamedani

10.61186/jstpi.40640.19.75.42

20.1001.1.17355486.1402.19.75.7.5

In the 21st century, the growth of new technologies, especially in tourism, is inevitable. The development of information and communication technology has also caused significant changes in tourism behavior. The current research is devoted to the analysis of the effecti More

In the 21st century, the growth of new technologies, especially in tourism, is inevitable. The development of information and communication technology has also caused significant changes in tourism behavior. The current research is devoted to the analysis of the effective factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry. This research is descriptive-correlation type. The statistical population of the research consists of employees and experts of the tourism industry, and 190 sample members were randomly selected. Data were analyzed using spss software and partial least squares method and Smart PLS software. were analyzed. Customer-based factors with a coefficient of 0.364 on the effectiveness of value co-creation, technology equipped with artificial intelligence with a coefficient of 0.802 on customer-based factors and with a coefficient of 1.097 on the effectiveness of value co-creation, and finally knowledge management with a coefficient of 0.540 The effectiveness of value co-creation has a significant impact. And customer-based factors with a coefficient of 0.292 were able to mediate the relationship between technology equipped with artificial intelligence and the effectiveness of value co-creation. Examining the results of this research showed that the significant effect of customer-based factors, technologies equipped with artificial intelligence and knowledge management on the effectiveness of value co-creation was confirmed. And customer-based factors were able to mediate the relationship between AI-enabled technologies and value co-creation effectiveness. Finally, technologies equipped with artificial intelligence were able to mediate the relationship between customer-based factors and the effectiveness of value co-creation. Manuscript profile

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